VIDEO: New hand-crafted donut shop has deep roots in downtown

We were very fortunate to have Sootoday visit the shop and produce a nice promo video for us for New in the Soo. The video can be viewed here.

This video was shot on one of our very first days in the new location (with some pick-up shots done later at the Soo Market). It's always an interesting challenge to be interviewed on camera, but the crew did an excellent job, and made it easy. It was nice to get the opportunity to share a bit of our story and Kass's personal connection to the downtown core of Sault Ste Marie.

It's been nearly three weeks since we opened the doors to the new location and we are so grateful to everybody who has had the chance to come in. The response has been amazing, and positive! It's easy to forget that at one point this was all just jotted down ideas on the notes app. Now it's reality.

And we could not be more excited about the journey!